"The Fisherman" magazine features Phase II Lures in 2010 Holiday Gift Guide Edition:
"Phase II Lures
One of a Kind Lures. The angler who has everything likely doesn’t have one of these because every lure is one-of-a-kind, making it a special, memorable holiday gift for the angler. Made in the U.S., each lure is hand-carved from cedar wood and hand painted in a traditional fashion. They’re purposely let to remain a bit roughly finished and that could be a could be a contributing factor in what gives them such a great swimming action. Some believe that their cedar scent also plays a role in attracting fish. These lures may be unique but they all have one thing in common, they catch fish."