Effective 11/15/2019 - 1/15/20 we are reducing the retail prices on all Phase II Lures by 40%. That's right, during these two months you can buy Phase II Lures at 60% of the established prices. Shop on our website now, load up for Christmas for yourself and fishing friends, and have a good supply of new Phase II Lures in your tackle box. Minimum order quantity, 4 lures. Start shopping and get ready for some great fishing with your new supply of Phase II Lures!