NEW SCHOOLIES! AS PROMISED, HERE IS THE FIRST BATCH OF THE NEWEST PHASE II LURES FLOATING POPPERS. CHUGGER, 5" BODY, 1 OZ.,...

Stripers Sounds like the momentum is towards one keeper of 35 inches. Odds are a 35” striper is a female breeder with lots of eggs. Why...

WHAT’S HOT? We publish sales statistics by lure and color at the end of each calendar quarter – and they are posted on the website “Sales...

“Yankee Fisherman” host John Kovach invited me to talk about Phase II Lures in August, 2017. The show broadcast live and unrehearsed, ...

SOMETHING NEW – Working on a new floating popper, four finished prototypes, 5”, 1.5 oz., tail-weighted, black/red, blue/white,...

WINTER WORK! Take care of your plugs and other artificials – Spring will be here before you know it. Get out the whetstone and touch up...

Look on the "Statistics" page to see detailed Phase II Lures sales by lure and color, current through 12/31/2018. The Top Four individual...

StartFragmentHaven't posted in awhile - just getting over surgery, now have a bionic left hip. Grandson Ryan sent this picture of a nice...

Sport Fishing magazine, August, 2018 print addition (out now), “6 Pioneers In Innovative Lure Design,” (pgs. 70-78) highlights six...

Get Yours!

Here is the first schoolie striper cousin Larry caught yesterday, off Old Mill Beach, Westport, CT, mid outgoing tide, water temp. 66,...

PERFECT FISHING EXPERT? You have all the right gear for where and how you fish- choice reels, matched rods, precisely right line,...

Son Rick Fincher visiting from NC, caught his first LI Sound Striper, 9/1/2017, 2 hours after high tide, 3' of water, at Old Mill Beach,...

Occasionally I run into fishing folks or fishing tackle shops who use or sell only plastic hard body lures. Wood is old-fashioned, etc.,...