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Why hand-made, hand crafted lures? A plain unpainted cedar plug with a lead nose and a single tail hook has been a mainstay in offshore fishing for longer than I can remember. Cedar has great buoyancy, which adds to its action in the water, it is rot-resistant and like other woods is a readily renewable resource.
For many years I had experimented with carving my own lures from whatever wood was available - I was tired of mass-produced, mostly foreign-made clone lures churned out by the millions and decorated more to catch fisherpeople than to catch fish. Somehow it seemed to me a lot more satisfying to catch fish on a lure individually made. In about 2004 there was a “Eureka” moment - extend the tradition of cedar lures to inshore fishing, and hand-carve them, for those other fishermen and fisherwomen who like to catch fish as I do, with something unique.
So, Phase II Lures began - the lures are simple in design, individually made, and fish-tested. They catch fish. Try our hand-crafted, hand-carved cedar lures and see for yourself. Each one is unique. We create Phase II Lures one at a time, following more than twenty steps to insure a top quality final product. They are designed to catch fish by their action in the water. Phase II Lures are for the fisher who wants something different from a cookie-cutter plug, and something that catches fish (believe me, these lures do). Phase II Lures are intended primarily for light-medium saltwater spinning gear, 10-20 lb. line. They will catch fish equally well on casting rods or wire line trolling. Currently available lures include JUNIOR, POPPY, MONGO & SCOOTER, all shown below: JUNIOR & POPPY LURES: These two lure sizes are are the same basic design, the POPPY (body, 5-6", OAL with bucktail, 8"-10", 1 oz.)., and the JUNIOR (body, 3.5-4", OAL with bucktail 5"-7", 3/4 oz.) These lures have a darting swimmer action. Each lure is through-wired and the natural buck tail is hand cut and wrapped onto a single hook for more hook-ups and easier release. The ballast is forward so the lure will sink nose-first. A slow, irregular retrieve is recommended, with the occasional twitch. If you are in a good current or rip, the water itself will provide most of the lure action you need. POPPY lures will typically swim 1-2' down, and JUNIOR lures 1-4' down, depending on speed of the retrieve. Both lures also produce fish when trolled slowly. The JUNIOR Lure Selection:  The POPPY Lure Selection: 
POPPY & JUNIOR lures come in black, brown, orange, pink, white, yellow, all with or without red splash, and clear. For clear lures (five varnish coats), we select a lure blank with an interesting grain pattern when possible.
MONGO LURES: MONGO is a jointed swimmer weighing in at two ounces - it casts long. Swim it slowly and it will go deep, swim it fast and it will come up to just below the surface. Try an erratic retrieve with a side to side or front to back motion. MONGO is also a good slow speed troller. Body length is 6.5-7.5", OAL 10-11" . MONGO comes in yellow with white underbody at the head and a red splash. 
The SCOOTER Lure Selection: Scooter is a floating popper, (tail down, face up), tailweighted for long casting. Prox 4" body, OAL 5-7", 3/4 oz., Scooter bodies are black, blue/white, white or yellow. All have red faces. Retrieve slowly with a twitch, or quickly so it scoots over the water. 
Fish like these lures. These lures have been successfully fished primarily on the East Coast, especially for striped bass and bluefish. We believe they should fish equally well for other inshore species, such as bonito, redfish, snook, and weakfish. In freshwater, Phase II Lures should attract bass, muskies, pike and walleye. Give us your feedback. Your comments or suggestions are always welcome. Send your fishing reports anytime, and we will be glad to publish them (with your consent). Happy fishing and catching, carefully release fish you don't want to keep, and enjoy eating the ones you do. Placing your order. You can go directly to the "Ordering" page of the website, and there are links on several web pages to take you directly to ordering. For your convenience, the PayPal system is used. If you would like to see what other fishers and tackle dealers have purchased, current statistics are on the "About Us" page. FREE SHIPPING ON ORDERS OVER $100.00. Take a couple Phase II Lures on your next trip - you'll be glad you did! Dick Fincher, Phase II Lures, 25 Stonybrook Road, Westport, CT 06880. dickf@phaseiilures.com 203 226 7252.
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