LURE SALES STATISTICS
I post Phase II Lures sales statistics quarterly, giving cumulative sales detail by lure and color from 2007-present – next posting will be early October, 2016. However, it also helps to understand current lure purchases, which give a more accurate picture of new lures and current trends, so, here is a summary of Phase II Lure sales from 1/2/16-9/21/16:
1. Sales By Lure In Rank Order (90% of sales, 1/1/16-9/21/16)SCOOTER floating popper, 4", ¾ oz.
JUNIOR darting swimmer, 4", ¾ oz.
SPLASHER floating popper, 4", ¾ oz.
BUNKY darting swimmer, 4", 1 oz.
SKIMMER topwater needlefish, 6", 2 oz.
POPPY darting swimmer, 6", 1 oz.
SKEETER floating popper, 3", ½ oz.
SKIPPER floating popper, 6" 1 oz.
SLIDER darting swimmer, 4", 1 oz.
BUCKY darting swimmer,, 3", ½ oz.
JAYFIN darting swimmer, 4", ½ oz.
MONGO jointed needlefish swimmer, 7.5", 2 oz.
2. Sales By Individual Lure/Color In Rank Order (1/1/16-9/21/16)
Any questions, let me know. Good Fishing!
Dick Fincher, Phase II Lures
203 226 7252, email@example.com
Phase II Lures - overview
Hand-carved, hand-crafted Phase II Lures, individually made from cedar wood, come in a variety of sizes and weights, 3" - 13" body length, ½ oz. - 3/oz. , and a wide range of colors. They are designed for multiple fishing situations There are seventeen different Phase II Lures in four categories – Darting Swimmers, Floating Poppers, Jointed Swimmers, Topwater Needlefish. (Spread out one of each lure and color on the bench and there will be over one hundred options.) Most Phase II Lures are for casting, many are good for jigging, and some are also excellent or exclusively for trolling. Different length and weight lures work best with different rods and line. Some lures are best from a boat, some are better from shore and some are good for both. Some lures produce catches in fresh and saltwater. Some are designed specifically for fresh water Lure color can be a factor (and not just to the fisherman).. Every lure design and color has caught fish before we put it on the market. The point is matching the right Phase II Lures to your fishing, and we will do it!
PHASE II LURES – for fishing with medium/light tackle, saltwater and freshwater.
Bucky, 3”, ½ oz. Bunky, 4", 1 oz. Jayfin, 4”, ½ oz. Junior, 4”, ¾ oz
Dipper, 6”, 1.5 oz. Poppy, 6”, 1 oz. Slider, 4", 1 oz. Surf Dawg, 6”, 2 oz.
Skeeter, 3”, ½ oz. Scooter, 4”, ¾ oz. Skipper, 6”, 1 oz. Splasher, 4", 3/4 oz.
Jointed Needlefish Swimmers
Wiggler, 5.5”, 1 oz. Mongo, 7.5”, 2 oz. CedarEel, 13”, 3 oz.
Stubby, 4”, ¾ oz. Dancer, 6”, 1.5 oz. BigT, 10”, 2 oz.
Each lure is individually hand-carved and hand-crafted – not lathed – from cedar wood.
Lures are through wired. 3” lures have #4, 2X treble hooks. 4” through 7.5” lures have 4/0 single tail hooks dressed with hand-tied natural buck tail. Where used, body hooks are 3/0 trebles. 10” & 13” lures have 6/0 single tail hooks dressed with hand-tied natural buck tail.
One acrylic primer coat, three acrylic color coats, two cleear varnish coats. Junior and Poppy. “Clear” lures have five varnish coats.
Clear re-sealable pouch with hang-hole, exterior Phase II Lures label, interior fishing suggestions card for the particular lure.
Phase II Lures – established 2007, retail tackle shop customers in fourteen states and direct website customers in twenty states. More than a dozen feature articles on various lures in In-Fisherman, NJ Angler, On The Water, The Fisherman, Saltwater Sportsman, Sport Fishing magazines and local press. Every lure design has been tested for a year in prototype – with the assistance of Captains/Guides on the East Coast – and every finished design has caught fish before it is sold.
www.phaseiilures.com . We are on Facebook. On YouTube, type in “Phase II Lures” for a five minute video showing the lures being made.
Using Phase II Lures - the right lure for the fishing you are doing
Here is a quick summary of how/when/where to fish Phase II Lures.
BAYS, SURF, BOAT BOAT
LURE FLATS CASTING CASTING TROLLING
Bucky (3", 1/2 oz.) yes fair yes yes
Bunky, 4", 1 oz. yes yes yes fair
Jayfin (4", 1/2 oz.) yes yes yes yes
Junior (4", 3/4 oz.) yes fair yes yes
Poppy (6", 1 oz.) yes fair yes yes
Dipper (6", 1.5 oz.) yes yes yes fair
Slider (4", 1 oz.) yes yes yes fair
Surf Dawg (6", 2 oz.) fair yes yes yes
Skeeter (3", 1/2 oz) yes yes yes teaser
Scooter (4", 3/4 oz.) yes yes yes teaser
Skipper (6", 1 oz.) yes yes yes teaser
Splasher (4", 3/4 oz.) yes yes yes teaser
Jointed Needlefish Swimmers:
Wiggler (5.5", 1 oz.) yes yes yes yes
Mongo (7.5", 2 oz.) yes yes yes yes
CedarEel (13", 3 oz.) fair yes yes yes
Stubby (4", 3/4 oz.) yes yes yes teaser
Dancer (6", 1.5 oz.) yes yes yes teaser
Skimmer, (6", 2 0z. yes yes yes yes
BigT (10", 2 oz.) fair yes yes teaser
Note: by reversing the split/ring & hook on Bucky, Junior, Poppy, Surf Dawg, you can fish them as pencil poppers.
Buying Phase II Lures
1. Authorized Phase II Lures dealers are all listed on the “Great Tackle Dealers” page (with a direct web link if available) at www.phaseiilures.com , and they will be happy to serve you.
2. If none of these shops is convenient to you,
A Go to your local tackle shop and ask for Phase II Lures by name. Many stores are reluctant to carry “new” products unless customers request them, no matter how good the items are – doesn’t make a lot of sense to me, but that is how it is. Also, e-mail me - firstname.lastname@example.org - and I will follow up directly with that store regarding your request for our lures.
B. You can purchase Phase II Lures through our website, either by using PayPal on the website or, by selecting the lures you want on the website and ordering by mail, including your check with your order. Mailing address: Phase II Lures, 25 Stonybrook Rd., Westport, CT 06880.
Give us your feedback
Your comments/suggestion are always welcome. Send your fishing reports and pictures, and we will be glad to publish them with your permission. Happy fishing and catching, carefully release fish you don’t keep, and enjoy eating the ones you do.
Placing your order
You can go directly to the “Ordering” page of the website, and, there are links on all the individual lure web pages to take you to ordering. For your convenience, the PayPal system is used. You can also order by U.S. mail/check (if a Connecticut resident, include 6.35% sales tax on your order, plus shipping/handling/insurance). If you would like to see what other fishers and tackle dealers have purchased, current statistics are on the “Lure Sales Statistics” page.
FREE SHIPPING ON ORDERS OVER $150.00.
Take some Phase II Lures fishing - you’ll be glad you did!
Dick Fincher, Phase II Lures, 25 Stonybrook Road, Westport, CT 06880.
203 226 7252, email@example.com