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WELCOME – CHRIS' BAIT & TACKLE, 28316 LANKFORD HWY., TOWNSEND, VA 23443, (757 331 3000).  or visit them on FaceBook.  Located at the southern tip of the Delmarva Peninsula, Chris' Bait & Tackle has access to great fishing in the Bays and Atlantic.  They are stocked with an excellent selection of Phase II Lures – darting swimmers, floating poppers, topwater needlefish. Mark and his staff know where to put you onto terrific fishing - check the pictures on their FaceBook page for some serious stripers and other keepers.






Okay, you have checked out the line of Phase II Lures and you know which designs you want.  Now, what colors are best?  We offer different color options on various lures, and all colors are shown on our website,  .  Below are the best selling colors by lure, 2007-10/18/2016:


LURE/DESCRIPTION                                           TOP COLOR SELLER


BUCKY, 3", ½ OZ.                                                   CHARTREUSE/RED

BUNKY, 4", 1 OZ.                                                    BLACK/SILVER

DIPPER, 6", 1.5 OZ.                                                CHARTREUSE/RED

JAYFIN, 4", ½ OZ.                                                   GREEN/WHITE

JUNIOR, 4", ¾ OZ.                                                  WHITE/RED

POPPY, 6", 1 OZ.                                                     WHITE/RED

SLIDER, 4", 1 OZ.                                                   WHITE/RED, YELLOW/RED

SURF DAWG, 6",2 OZ.                                           YELLOW/RED


SCOOTER, 4", ¾ OZ.                                              BLUE/RED/WHITE

SKEETER, 3", ½ OZ                                               YELLOW/RED

SKIPPER, 6", 1 OZ.                                                 WHITE/RED

SPLASHER, 4", ¾ OZ.                                            WHITE/RED


CEDAR EEL, 13", 3 OZ.                                         BROWN/RED

MONGO, 7.5", 2 OZ.                                                YELLOW/RED/WHITE

WIGGLER, 5.5", 1 OZ.                                           WHITE/RED, YELLOW/RED


BIG T, 10", 2 OZ.                                                     BLACK/RED

DANCER, 6", 1.5 OZ.                                              CHARTREUSE/RED

SKIMMER, 6", 2 OZ.                                              BLUE/WHITE

STUBBY, 4", ¾ OZ.                                                 BLUE/GREEN


Any questions, let me know.


Dick Fincher, Phase II Lures

25 Stonybrook Rd., Westport, CT 06880

203 226 7252,



Phase II Lures - overview

Hand-carved, hand-crafted Phase II Lures, individually made from cedar wood, come in a variety of sizes and weights, 3" - 13"  body length, ½ oz. -  3/oz. , and a wide range of colors.  They are designed for multiple fishing situations  There are seventeen different Phase II Lures in four categories – Darting Swimmers, Floating Poppers, Jointed Swimmers, Topwater Needlefish.  (Spread out one of each lure and color on the bench and there will be over one hundred options.) Most Phase II Lures are for casting, many are good for jigging, and some are also excellent or exclusively for trolling. Different length and weight lures work best with different rods and line.  Some lures are best from a boat, some are better from shore and some are good for both.   Some lures produce catches in fresh and saltwater.  Some are designed specifically for fresh water  Lure color can be a factor (and not just to the fisherman)..  Every lure design and color has caught fish before we put it on the market.  The point is matching the right Phase II Lures to your fishing, and we will do it!



PHASE II LURES – for fishing with medium/light tackle, saltwater and freshwater. 

Darting Swimmers:

Bucky, 3”, ½ oz.                     Bunky, 4", 1 oz.           Jayfin, 4”, ½ oz.              Junior, 4”, ¾ oz

Dipper, 6”, 1.5 oz.                    Poppy, 6”, 1 oz.               Slider, 4", 1 oz.              Surf Dawg, 6”, 2 oz. 

Floating Poppers:

Skeeter, 3”, ½ oz.        Scooter, 4”, ¾ oz.        Skipper, 6”, 1 oz. Splasher, 4", 3/4 oz.
Jointed Needlefish Swimmers
 Wiggler, 5.5”, 1 oz.                           Mongo, 7.5”, 2 oz.                 CedarEel, 13”, 3 oz.
Topwater Needlefish:
Stubby, 4”, ¾ oz.                               Dancer, 6”, 1.5 oz.                 BigT, 10”, 2 oz.

Each lure is individually hand-carved and hand-crafted – not lathed – from cedar wood.


Lures are through wired. 3” lures have #4, 2X treble hooks. 4” through 7.5” lures have 4/0 single tail hooks dressed with hand-tied natural buck tail.  Where used, body hooks are 3/0 trebles. 10” & 13” lures have 6/0 single tail hooks dressed with hand-tied natural buck tail.
One acrylic primer coat, three acrylic color coats, two cleear varnish coats.  Junior and Poppy.  “Clear” lures have five varnish coats. 


Clear re-sealable pouch with hang-hole, exterior Phase II Lures label, interior fishing suggestions card for the particular lure.
Phase II Lures – established 2007, retail tackle shop customers in fourteen states and direct website customers in twenty states.  More than a dozen feature articles on various lures in In-Fisherman, NJ Angler, On The Water, The Fisherman, Saltwater Sportsman, Sport Fishing magazines and local press.  Every lure design has been tested for a year in prototype – with the assistance of Captains/Guides on the East Coast – and every finished design has caught fish before it is sold.
Further Information . We are on Facebook.  On YouTube, type in “Phase II Lures” for a five minute video showing the lures being made.

Using Phase II Lures - the right lure for the fishing you are doing
Here is a quick summary of how/when/where to fish Phase II Lures. 

                                                   BAYS,   SURF,      BOAT       BOAT
LURE                                       FLATS  CASTING CASTING TROLLING
Darting/Dipping Swimmers:
Bucky (3", 1/2 oz.)                    yes           fair          yes            yes
Bunky, 4", 1 oz.                        yes           yes           yes            fair
Jayfin (4", 1/2 oz.)                    yes           yes          yes             yes
Junior (4", 3/4 oz.)                    yes           fair          yes            yes
Poppy (6", 1 oz.)                      yes           fair           yes            yes
Dipper (6", 1.5 oz.)                  yes            yes          yes            fair
Slider (4", 1 oz.)                       yes            yes          yes            fair
Surf Dawg (6", 2 oz.)               fair            yes          yes            yes
Floating Poppers:
Skeeter (3", 1/2 oz)                  yes            yes          yes            teaser
Scooter (4", 3/4 oz.)                 yes            yes         yes             teaser
Skipper (6", 1 oz.)                    yes           yes          yes             teaser
Splasher (4", 3/4 oz.)               yes            yes          yes            teaser
Jointed Needlefish Swimmers:
Wiggler (5.5", 1 oz.)                 yes           yes          yes             yes
Mongo (7.5", 2 oz.)                  yes           yes          yes             yes
CedarEel (13", 3 oz.)               fair           yes          yes             yes
Topwater Needlefish:
Stubby (4", 3/4 oz.)                  yes           yes          yes             teaser
Dancer (6", 1.5 oz.)                  yes           yes          yes             teaser
Skimmer, (6", 2 0z.                  yes           yes          yes             yes
BigT (10", 2 oz.)                      fair           yes          yes             teaser

Note: by reversing the split/ring & hook on Bucky, Junior, Poppy, Surf Dawg, you can fish them as pencil poppers.

Buying Phase II Lures

1.  Authorized Phase II Lures dealers are all listed on the “Great Tackle Dealers” page (with a direct web link if available) at , and they will be happy to serve you.
2.  If none of these shops is convenient to you,
 A  Go to your local tackle shop and ask for Phase II Lures by name.  Many stores are reluctant to carry “new” products unless customers request them, no matter how good the items are – doesn’t make a lot of sense to me, but that is how it is.  Also, e-mail me  - - and I will follow up directly with that store regarding your request for our lures.
B.  You can purchase Phase II Lures through our website, either by using PayPal on the website or, by selecting the lures you want on the website and ordering by mail, including your check with your order.  Mailing address:  Phase II Lures, 25 Stonybrook Rd., Westport, CT 06880. 

Give us your feedback

Your comments/suggestion are always welcome. Send your fishing reports and pictures, and we will be glad to publish them with your permission. Happy fishing and catching, carefully release fish you don’t keep, and enjoy eating the ones you do.
Placing your order

You can go directly to the “Ordering” page of the website, and, there are links on all the individual lure web pages to take you to ordering. For your convenience, the PayPal system is used. You can also order by U.S. mail/check (if a Connecticut resident, include 6.35% sales tax on your order, plus shipping/handling/insurance). If you would like to see what other fishers and tackle dealers have purchased, current statistics are on the “Lure Sales Statistics” page. 


Take some Phase II Lures fishing - you’ll be glad you did!
Dick Fincher, Phase II Lures, 25 Stonybrook Road, Westport, CT 06880.
203 226 7252,